U.S. broadcast TV ratings slide pressures ad rates at ‘upfronts’ (Reuters) – U.S. broadcast networks head into their biggest ad-selling season this week, competing with streaming services like Netflix, battling online players for ad dollars, and fending off hits starring zombies and duck hunters on cable. The increased competition will force ABC, CBS, Fox and NBC to settle for their lowest average rate hikes in three years during the “upfront” selling season, Wall Street analysts say. …

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