Google’s Answer to Motorola Enigma: X

After so little information about how Google plans to leverage its Motorola assets, some new details have finally emerged. A Motorola advertisement is shedding light on at least some of Google’s plans.

“The first smartphone designed, engineered and assembled in the USA is coming,” the ad reads. “Tomorrow, you’ll eat burgers, watch fireworks and celebrate the freedom to be whoever you want to be. It’s with this same spirit that we’re bringing you something new.”

Motorola went on to describe the Moto X as the first smartphone that you can design yourself, with a pitch that says you should have the freedom to design the things in your life to be as unique as you are.


Generating Buzz

“And this is just the beginning. Imagine what will be possible when you have the world’s best design, engineering and manufacturing talent located here in the USA,” the ad teased.

“We knew this would be a challenge. In fact, some people said it couldn’t be done. But we’re not just any company. And nothing this exciting ever comes easily.”

With that, the ad ends. There’s no official launch date. Just the promise that it’s “coming soon.” But if the buzz is any indication, the Moto X could drive new excitement in the smartphone market.


Questions Remain

Avi Greengart, principal analyst at Current Analysis, said there’s so much buzz because the world has been waiting to see what Google would do with this company for months. In fact, it’s been about nine months since the market has seen a new Motorola product. That’s an eternity in smartphone years.

“It does seem like Motorola is doing something different. They claim to be manufacturing in the U.S. That’s something new. Apple is manufacturing its high-end PC in the U.S. Google was planning to manufacture its Nexus Q, but it pulled before launch,” Greengart told…

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