filed in E-Business on Jul.11, 2013
Nokia (or Microsoft) may have leaked images of the Lumia 1020 on purpose to create a buzz, but it seems the video AT&T pushed out featuring the new device was not planned. Actually, some are saying that the wireless carrier is stealing the smartphone maker’s thunder.
AT&T posted a video featuring the new device on its YouTube channel. But it didn’t stop there. The carrier also pushed out videos that offer a walk-through of the user interface and hardware design. This does, indeed, take some of the anticipation away from the unveiling at Nokia’s “Zoom Reinvented” on Thursday afternoon.
AT&T has now marked the videos private and could not immediately be reached for comment. So we asked Roger Entner for his take on the faux pas. He told us, plain and simple, that accidents happen — but it may work out to Nokia’s advantage in the end.
Jumping the Gun
“This is an example of somebody was over-eager to get the promotional videos up,” Entner said. “It’s disappointing for Nokia but at least they have a big carrier that’s working with them and I don’t think it will create a lot of harm. Actually, probably more people will hear about the device now than if it was just another handset provider announcing another handset.”
This launch has been rife with leaks. High-resolution photos of the Lumia 1020 were posted on Flickr. Microsoft Windows Phone Vice President Joe Belfiore posted them on his stream. A spec sheet on the device was also leaked ahead of Thursday’s New York event. The spec sheet showed up on Afterdawn.com but has since been hidden.
The Windows 8 Phone-based device will carry a 41-megapixel sensor to capture super sharp images, while the Nokia Pro Camera promises to boost creativity. Meanwhile, Nokia Rick Recording delivers stereo audio. The phone, which…